"We are seeking a talented XYZ professional to ABC."
"The ideal candidate will have a strong background in [three things which probably don't relate to the job title]."
"If you are passionate about [insert something] and have a keen eye for detail, we would love to hear from you!"
...
Usually all three in the same listing, of course.
Any passion I had for [insert something] vaporizes when I see that the employer doesn't have enough passion for it, to write their own listing.