Intro

Profile optimisation seems like some sort of mysterious dark art; never quite sure what impact you're going to have on both the algorithm and prospective clients. Can we demystify this together?

Purpose

I create this thread in order to encourage sharing rather than myself being the expert… also, this not being a thread about individual profiles specifically… but more about sharing knowledge of the platform & algorithms and honing in on what works, what does not, and what does harm.

I'm interested to receive & get tips out there from those who have and are currently doing well on Upwork, getting found in search & getting profile views, and regularly receiving invites and winning contracts.

The reverse experiences are also valuable & valid. The more experiences we have, the more we may be able to pick out patterns & effects across & within them.

Upwork Life & Strategies

Are the days of sitting back and waiting for invites now truly gone? Have Upwork damaged something as regards search & hiring in order to favour us burning through Connects?

Let's see if we can pick out effects & identify strategies in people's experiences. But also just straight up sharing known positive (and experienced) effects.

How are people using platform features such as Categories, Specialized Profiles, Consultancies, and Projects? Are there associated formulas for Upwork success? What measures can we take to improve our profiles & offerings? How important are these? How can we manifest those precious invites?

Please share any experiences & knowledge. Perhaps this might start to function as a little social knowledgebase…