People who offer SEO services: are you starting to add GEO services?

JessicaKay

The world is a changin'! I'm seeing conversations about GEO (generative engine optimization) coming up on LinkedIn a lot and I personally know people who get leads from ChatGPT.

For people who offer SEO services, are you leaning into GEO? Are you taking any courses to learn more or do you have any interesting articles to share? Are you updating your websites, Upwork profiles, or LinkedIn profiles to have "GEO" listed as a service?

I feel like this could be a good opportunity if you cold-pitch to marketing clients because of course they're already doing SEO, but have they added GEO services? And if not, could you fill that gap?

GEO is in the same vein as SEO so there are some similarities, but I'm wondering how everyone is adapting to this change.

Alexandra

Great idea! I definitely think that firms will appreciate having access to expertise in that area.

The focus for some time has been on making website content relevant and informative for SEO purposes, the much-touted theory being that it will be rewarded with higher rankings. Today, we see these informative, well-structured and easy to grasp texts being used by search-engine AI (copilots etc) in their results almost verbatim, to the effect that some results (AI and snippets) appear to be duplicates. There is room for development.